Affect Heuristic in hospitality safety

28 September 2025

Affect Heuristic

 

This is relying on our current emotions when making quick decisions. This usually relates to instant decisions, like what to eat for dinner. If this is based on how we feel, it can lead to unhealthy decision making.

The work example given in the original article is delegating a work task because you ‘feel good’ about the person.

You have confidence in the person and assign the task based on emotions, rather than considering their experience or training.

Ramifications for safety are clear; for example ‘the fryer needs cleaning, can I leave that with you?’.

Unfortunately, we’re more likely to rely on emotions and less on concrete information when we’re tired. And hospitality can definitely be tiring.

The affect heuristic may also be relevant to dynamic assessments, assessing the risk of tasks throughout the day. For example, when we cross a road, we carry out a dynamic risk assessment. Affect heuristic states we are more likely to underestimate the risk if we have positive emotions, such as excitement. Crossing the road on the way to a football match, or concert, or a date might lead us to underestimate, or not carefully consider the speed of cars heading towards us.

The article also explains how our emotions can affect the uptake of public policy. For example, positive feelings about a warm, cosy log fire may override concerns about pollution.

This could also relate to the implementation of company policy. For example, a restaurant chain that moves towards standardised menus and controls.

A chef may understandably have positive emotions (such as pride) around the menu they’ve created themselves, the recipes they’ve created.

They may resent moving towards menu specs and menus created at head office.

 

However, the affect heuristic can bring about positive changes by sharing statistics, information and images.

Take allergens as an example. The chef who’s changed to centralised menu species may be less inclined to alter recipes and ingredients (unhealthy behaviour) if they’re aware of the consequences.

Relying on our emotions can also help in making quick decisions. If a customer is experiencing a reaction to a food allergy, immediate, life saving action is required.

 

We’ve probably all made decisions based on emotion; sometimes the outcomes are positive, and sometimes not.

Often the decision is trivial, for example purchasing a pack of biscuits based on positive feelings such as nostalgia or happiness.

At other times, such as delegating tasks to work colleagues, the decision is vitally important.

As an auditor, I need to be aware of how my emotions can influence my decisions. If I find out of date food when I’m in a ‘happy place’ will the outcome in terms of audit score be the same as when I’m feeling negative emotions.

Of course, I’d like to think it would be the same outcome.

But perhaps the most important point is to be aware that emotions can influence behaviour, and then to consciously consider whether I’m being objective and using concrete information as I should.


The original source of this information was:

Action Bias - The Decision Lab

Please note: I’m interested in the psychology of safety, and these posts are primarily aimed at developing my own knowledge. I’m not claiming to have expertise in the subject of psychology.

 

 

by Nick Dore 17 February 2026
Authority bias is our tendency to be influenced by authority figures. A 1960’s experiment had members of the public (volunteers) ask questions to people hidden behind a screen. Those answering the questions were played by actors. Under the guidance of authority figures, the volunteers administered an electric shock for every wrong answer. The actors would cry out in pain, and so far as the volunteers were concerned, the pain was real. Under instruction, the current was increased for every wrong answer, some exceeding a level that would be fatal. I know a city centre restaurant where someone from head office arrived unannounced one weekend to monitor the sites performance. By Monday morning they had gained access to the safe and the takings. At no point did anyone challenge their authority, or check they were from head office. Many will have experienced the frustration of having their work suggestion dismissed…. Only for later, a senior manager make the same suggestion and having it adopted. If a group decision is to be made, the decision will usually reflect the opinions of the most senior manager in the room. Our tendency is to focus on the messenger rather than the message. There are positive aspects to authority bias. During a global pandemic it helps that millions of people will follow the advice of authority figures. Of course, some people will lean in the opposite direction and have a distrust of all authoritarian advice. This can result in conspiracy theories, particularly is someone with authority, an ‘expert’ encourages the distrust. Most people would advocate a balance. For example, to follow professional advice, but where possible, to fact check and seek alternative opinions. Which brings us to safety. Employees must follow safety policies and food safety management systems. Environmental health officers’ documented actions on inspection reports must be completed. However, when EHO’s recommend soaking cloths (for wiping down surfaces) in a bleach solution, it’s reasonable to consider alternative methods. If EHO’s insist food must be cooled to below 8°C in 90 minutes you might question is this is feasible. When a safety officer insists you wear a hard hat, they must be worn. Although on one course a delegate, who was ex forces told me that on manoeuvres they camouflaged vehicles with netting. During this task they were made to remove army helmets and replace with construction hard hats. Of course, I’ve no way of fact checking this. I do recall one company who, for years had been using the wrong chemical to disinfect surfaces. If an employee identifies such mistakes, it’s good they question rather than blindly follow. Unfortunately, whether these concerns are heard may depend on whether they’re an officer, senior manager, or perceived to be an expert. (PS, I’m not an expert in any of the above, I’m just interested in the subject) The original source of this material was an article in ‘thedecisionlab.com’
by Nick Dore 17 February 2026
I’m continuing to read and consider how aspects of psychology might be relevant to safety. This week, I was reading about Attention bias. This is where our attention might be biased towards certain elements in our environment, whilst ignoring others. It’s like ‘zooming in’ on certain information which renders us blind to other factors. The implications for safety audits and checks are clear. If we have a pet hate (like, oh, I don’t know, people putting things other than food on chopping boards; car keys, glasses, delivery notes and such) we might focus on this and miss other contraventions. There are wider concerns for management such as ignoring someone for promotion because we’re focussed on their weaknesses whilst ignoring strengths and potential. Or focussing on one measurement of an employee’s productivity. It’s possible to ruin work and personal relationships by focussing on a specific flaw. The tendency to focus on the negative can also be detriment to our own mental health. There are several factors that can bias our attention. External events such as the past performance of an individual, emotional stimuli such as anger, and internal states such as hunger (which can bias our attention towards donuts and chocolate). Avoiding attention bias is difficult. Our brains have a limited capacity of focus, and a mental shortcut such as this helps maintain cognitive efficiency. In some circumstances it helps to avoid stimuli. So, when giving up smoking, our habit might be linked to a cup of tea. When drinking a cup of tea, the stimulus focuses our attention on cigarettes, and it’s hard to stop thinking about having a smoke. I’m not sure if this is relevant to safety. And in some ways, attention bias is a useful trait in safety. There are evolutionary reasons for the bias. Those early humans more aware of dangers in their environment were more likely to survive and pass on their genes. Being aware of hazards is clearly a good thing in safety. I also considered this bias in terms of how we can influence others. For example, if a manager is angry or confrontational with an EHO, there may be a strong tendency for the EHO to focus on negative information. Conversely, if we’re calm, confident and welcoming, others are more likely to focus on positive information about us. The original source of this material was an article in ‘thedecisionlab.com’ I claim no expertise in psychology; I am just keen to learn more. I train food safety and health and safety to levels three and four. Through my website, Hygienie.org I offer online and live streaming courses to individuals and businesses.
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FREE ADVICE We hope you’ll find this advice on achieving, or maintaining a Food Hygiene Rating of Five, to be useful. Further information and training courses can be found on our website: Hygienie.org. We use specially prepared animation, and many of the pictures in this article are screen shots from our course.